Design guidelines give developers and citizens an understanding of the City’s expectations and provide consistent criteria by which to review proposed projects. They ensure a degree of order, harmony, and quality within the built environment, so that individual buildings and projects succeed on their own while also contributing to a unified and distinctive downtown.
Guidelines do not prescribe specific design solutions. They are not rigid requirements without flexibility. Rather, they provide a descriptive template for maintaining and improving urban character, ensuring that new development respects the unique qualities of the city’s existing character. Design guidelines should be viewed as an opportunity to propose new and innovative design.