Large Downtown

Your Wallet Your Time Your Health Our Earth
Lincoln, Nebraska
A downtown without a revitalization strategy is like an orchestra without a musical score:
harmony and success do not occur.

Effective plans involve more than economic strategies or promotional campaigns. Successful downtown planning establishes physical plans and prioritized implementation strategies that maximize retail, housing, and employment opportunities while integrating supporting transportation facilities.


Labeling a downtown a collection of ‘mixed use districts’ is not good enough; colored land use maps and a laundry list of policies are not sufficient. Additional detail is required. Fundamental real estate siting requirements must be met to attract investor interest. We employ these criteria as a central component of our downtown planning efforts.


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Lincoln, Nebraska